Ecom Heads: Scale or Die Trying
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Who writes this

Hey! I'm John.

I've spent 11 years in ecommerce - running paid media at agencies, building and operating my own DTC brand, and now working as a consultant and operator for high-volume ecommerce businesses.

I write Ecom Heads because most ecommerce "content" is recycled news or vague advice from people who've never managed a real ad account. Every issue comes from tests I'm actively running for real clients, with real numbers attached.

If you've ever wished someone would just tell you what actually worked - with the data to prove it - that's what this is.

11+
Years in Ecom
$100M+
Ad Spend Managed
Too Many
Google/Meta Rep Calls
Why operators subscribe

What makes this different

🔬

Real tests, real data

Not regurgitated news. Actual A/B test results, campaign data, and CRO experiments from live ecommerce brands.

⏱️

Under 2 minutes

Surgical detail without the bloat. One actionable insight you can implement the same day, every week.

🎯

Operator-level depth

Written for people managing ad accounts and P&Ls - not marketers learning what ROAS means.

🚫

No guru BS

No "10X your revenue" clickbait. Just the numbers, what worked, what didn't, and why it matters for your brand.

What you'll get

A look inside recent issues

Recent issue

Plain text abandoned cart emails crushed our designed version — here's the data

We A/B tested identical subject lines and send times. Plain text hit 59% opens vs. 38%. Click-through nearly doubled. Here's why Gmail is the reason.

2 min read
Recent issue

We moved Shopping out of pMax. Revenue jumped 127%.

After Google removed pMax's auction priority, we tested Standard Shopping on a high-spend account. Same feed. Same account. The only change was the campaign type.

2 min read
Recent issue

Founder-led ads vs. brand ads: the 12% CPA difference

Same creative, same targeting, same budget. The only variable was which account the ad ran from. The founder's personal account won — and it wasn't close.

2 min read

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