Ecom Heads Preview - Build a Meta Creative Engine with Claude
Ecom Heads
How to build a Meta creative engine that runs on a schedule and never needs an agency brief
Most brands treat creative production like a construction project. Plan it, build it, ship it, then scramble six weeks later when it's all dead.
What I'm about to walk through is a different model: a living creative system that monitors your competitive landscape weekly, generates informed concepts grounded in what's actually working in your market, and produces production-ready ad files. The whole thing runs inside Claude. You set it up once. It runs on a schedule. You don't touch it until the concepts are ready for review.
The real unlock: scheduling. Claude now has a built-in scheduling feature. You build the process once inside a Claude Project, set it to run on a recurring schedule, and it fires automatically. Competitor research at 6 AM Monday. Concept generation right after. By the time you sit down with coffee, 20 new ad concepts are waiting. No manual prompting. No third-party automation tools. No remembering to run it.
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The Setup
Build a Meta creative engine that runs itself.
Competitor research at 6 AM. 20 concepts waiting when you open your laptop.
The Foundation: A Claude Project That Knows Your Brand
Before you build anything, Claude needs to actually know your business. This is the most important setup step. Everything else is better or worse depending on it.
Create a Claude Project and load it with a brand brief document. Cover:
• What you sell: product names, price points, what problem it solves
• Who buys it: demographics, language they use, what they search for
• Differentiators vs. competitors
• Your offer structure (free shipping, guarantee, what you never discount)
• Brand voice in a few words
• Top customer reviews, verbatim. Paste the most vivid phrases.
Also load your style guide: hex colors, fonts, logo usage rules, button styles. Upload logo files (SVG preferred) and a handful of product and lifestyle images.
Then calibrate. Ask Claude to describe your brand and generate a sample headline. Correct what's off. Surface misunderstandings before they show up in 20 ad concepts.
One more thing to define upfront: tell Claude that every ad concept should always be built in two sizes: square (1080x1080) and story (1080x1920). It produces both variants automatically from that point forward.
The Four-Step Loop
1
Automated Competitor Intelligence (Runs Weekly, No Input Needed)
Claude can browse the Meta Ad Library directly. Give it a standing instruction:

"Browse the Meta Ad Library for [Competitor A], [Competitor B], and [Competitor C]. For each brand, analyze their currently active ads: what hooks appear most frequently, what visual styles dominate, what offers they're leading with, what formats are running. Then give me a cross-competitor summary with the top patterns and what angle nobody is using that might be an opportunity for us."
Claude browses, analyzes, and returns a structured report. No screenshots. No manual reviewing. The output saves to your project, building a running competitive intelligence library with timestamps.
2
Generate 20 Creative Concepts (Triggered Automatically by Step 1)
When competitor research completes, the concept generation prompt fires automatically:

"Based on the competitor research you just completed and everything you know about our brand, generate 20 ad creative concepts. For each concept: the hook (8 words max), the format, a visual description, the offer angle, why it will work based on the competitor analysis, and how it differs from what competitors are running. Spread concepts across problem-aware, social proof, curiosity, direct offer, and trend-adjacent hooks. Prioritize angles nobody in our competitive set is using."
Twenty concepts in minutes. Grounded in actual market data, not gut feel. You didn't prompt anything. The schedule handled it.
3
Review and Select (The One Human Step)
Review the 20 concepts. Pick 5-8. Give Claude your notes:

"Build concepts 2, 5, 7, and 12. For concept 5, change the hook to [X]. For concept 7, use the lifestyle image from our product-in-use shots rather than a clean packshot."
You're making the editorial calls. Claude handles production from here.
4
Claude Builds the Ads
For each approved concept, Claude generates production-ready HTML/CSS files. Square and story variants, automatically, because you defined that in setup. Your exact brand colors, logo, fonts, images. Self-contained files. Open in any browser (or directly in Claude) for a preview.

When something needs adjustment, paste the HTML back in and describe the fix. Two or three correction rounds and the file is ready.
How to Schedule the Weekly Run
This is the part most people don't know exists. Claude has a built-in scheduling feature — no third-party automation tools required. Here's the setup:
1. Build your competitor research and concept generation workflow inside a Claude Project
2. Use Claude's native scheduling to set the process to run every Monday at 6 AM
3. Claude runs the research, saves the output to the project, then fires concept generation automatically
4. By Monday morning, 20 concepts are waiting for review — no manual trigger needed
No code required. Claude's scheduling is built directly into the Projects interface. Total setup time: under an hour. Once running, your weekly time investment drops to 30 minutes of reviewing and selecting concepts.
Optional: Into Figma in 20 Minutes
The HTML.to.Design Figma plugin converts Claude's HTML output to editable Figma layers. Adjust spacing, swap images, refine typography, export final PNG. A non-designer can get from Claude's HTML to a polished, production-ready ad in under 20 minutes. This bridges the gap between AI-generated and agency-quality output.
What it replaces
Monthly agency creative brief
Designer turnaround on new concepts
Competitive research that never happens
Weekly manual prompt sessions
What it doesn't replace
Final video creative production
First-pass pixel perfection (expect correction rounds)
Your editorial judgment on concepts
Brand calibration (that's a one-time setup)
Where to Start
Don't build the whole system in one afternoon. Start here:
1
Spend 20 minutes writing your brand brief: product, audience, differentiators, voice, top customer phrases
2
Create a Claude Project, load the brief and your style guide
3
Run the competitor research prompt for two of your main competitors
4
Generate 20 concepts from the output
That gets you 80% of the value. The scheduling, the HTML production, the Figma integration: those are the next layer. But once you add the schedule, you stop being the person who has to remember to run it.
🤝 Connect with John on LinkedIn
Say hey, I'll respond!
Connect with John
Talk soon,
John Sciacchitano
Ecom Heads: Scale or Die Trying

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