Dir. of Ecom @ Agency → Ecom founder (sold) → Fractional CMO for 8 and 9 figure brands. Sharing insights.
Plus, it has some hidden perks.
Apr 28, 2026
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7 min read
Here's how to pivot
Apr 21, 2026
9 min read
67% of your loyal customers think you like new buyers more than them
Apr 14, 2026
1 min read
How To Automatically Generate Infinite Creatives (Based On Real Competitor Data)
Apr 7, 2026
I had Claude build me an ads analysis tool. It took less than an hour and I use it every week.
Mar 31, 2026
There's a moment after every order where you have your customer's full attention. Most stores respond with a receipt.
Mar 24, 2026
Same budget, same product. CPA doubled. You need more creatives.
Mar 18, 2026
Plus a quick question for you at the top!
Jan 6, 2026
Rare weekend issue - must be important!
Nov 24, 2025
Understanding its fundamental importance.
Nov 4, 2025
Not everyone makes it to cart, but you can still get them to convert.
Oct 9, 2025
Founder led ads work, in my experience.
Oct 2, 2025
Walk the line between aesthetics and SEO
Sep 23, 2025
Track accurately, scale confidently.
Sep 17, 2025
Is your content team more powerful than social proof?
Sep 11, 2025
Can your ecommerce business benefit from offering a paid membership program?
Sep 2, 2025
From UGC playbooks to paid ads that convert, here’s how brands will win on TikTok this buying season.
Aug 26, 2025
I’ve audited 1000+ stores. These are the 24 problems that keep showing up, and how to fix them.
Aug 19, 2025
Real results: $4K+ in monthly shipping profit and a 22% CTR lift.
Aug 13, 2025
Discipline required.
Aug 7, 2025
Cart or checkout is TOO LATE to display a delivery estimate.
Aug 5, 2025
And I can prove it
Jul 29, 2025
If all your eggs are in one basket, diversify.
Jul 23, 2025
Join as we explore a controversial topic between merchants and consumers.
Jul 21, 2025
Plus, you're probably paying more than you need to.
Jul 17, 2025
